HelveticaTypoPolo, 2014
New typeface designed on the basis of distortions and errors, committed
by amateurish designers creating signs for trade and commerce in the 90’s.
by amateurish designers creating signs for trade and commerce in the 90’s.
TypoPolo is a common term used to describe the amateur typography created in Poland of the 90s for the commercial and artistic purposes. Primitive signboards and simple advertisements became a visual reflection of the economic and political changes in Poland after the fall of communism. It was a symbol of the romantic breakthrough - when a free market and a capitalist economy were born - of the times when everyone could be what he wanted to be and everything was possible.